Product

We sell two types of tee-shirts. The basic one for the men

and another one more fitted for women and with a V-neck.

Our products are a piece of art in themselves in that which

they are designed with belgian photogaphies and that they

are only sold in limited edition. We use hemp fabric. First

the photography is printed in HD on the hemp fabric which

is then sewn into a tee-shirt.

Others articles show more and more attractiveness for

new materials like linen or hemp. It appears that hemp

is growing in Belgium (Wallonia) and is becoming

an attractive business. Hemp culture in Wallonia is

growing on a surface area of 300 hectares.

As one compares cotton and hemp, one can notice that the cotton is far from being the most ecological material. This is one of the reasons why we decided to make our tee-shirts in hemp. Hemp is therefore much more ecological from many point of views.

Therefore, promoting hemp could have a real impact on ecology.

Producing locally could also help reduce the clothing production carbon footprint by limiting transportation. A tee shirt made of 55% of hemp spares 2500L water to our planet.
 

Pricing

We sell made of hemp tee shirts all over printed, this will cost more than simple cotton tee shirts, we can assume that our price will vary between 35 and 45 euro. This is an assumption taking into account the price of hemp tee shirts and the costs of printing of our photographs. One can notice that our assumption price is in the same price range as some of our indirect competitors.

This price may seem a bit high for some of our consumers but in a survey of the Credoc of 2009, one can see that nowadays, people are willing to buy less but better. This means that they are ready to pay more for a product, which ensures the producers a fair remuneration and also ensures the protection of the environment. In 2016, as we have seen in the market analysis, this trend is confirming. In conclusion, we can then assume that people are ready to pay more for a product that allows a fair remuneration to producers and a better protection of the environment.